Park, S. (2020, May 25). Thinking K-beauty in the Inter-Asian Media Industry Context. Presented at the 70th Annual ICA Conference, Goldcoast, Australia (virtual).
I participated as a speaker in a panel session “Regionalization Matters: Chinese-Korea Integration in Global Media Industries” at the 2020 ICA media industry division.
This presentation is based on my observation on the K-beauty industry in general and in-depth interviews with Chinese people who are interested in Korean culture and with Korean make-up artists who have been working in Chinese media production. This is a part of my PhD dissertation.
You can watch my full presentation at here.
Abstract
Contextualizing the growth of K-beauty, this study delves into how Korean beauty aesthetics are accepted and appropriated in the Chinese media industry. Along with increased Korea-China co-productions, K-beauty’s presence has grown bigger in the Chinese media industry, and many Korean make-up artists have been recruited in China. As the aesthetics and practices of K-beauty infiltrate into the Chinese media, K-beauty serves as a cultural site where values and identities are contested. Since K-beauty is mainly recognized by its market achievement, it is important to discuss its cultural meaning in a trans-Asian media context. The current study addresses this question through an analysis of in-depth interviews with Korean beauty specialists who have worked in Chinese media production, and media coverage on K-beauty in China. Examining how K-beauty is interpreted, practiced, and negotiated in Chinese media production, this study aims to locate K-beauty in trans-Asian beauty production and discusses its cultural implications.
SOJEONG PARK 