Hello and thanks for stopping by!

My name is Sojeong Park.

I am an Assistant Professor at the Department of Culture Contents, Hanyang University, South Korea. I earned my Ph.D. in Communication from Seoul National University. The book titled “Mibaek: The Cultural Politics of Skin Color,” which is based on my dissertation, was released in 2022. It was selected as one of the 2022 Distinguished Scholarly Books by the National Academy of Sciences of the Republic of Korea and is nominated for the 2023 ICAS Book Prize.

I am a cultural studies scholar whose interests span diverse aspects of popular culture and digital culture, with a focus on the way identity and intimacy are constructed and mediated by media. Recently I am interested in exploring the ethno-mediascape of South Korea and East Asia.

I have a deep passion for enjoying and discussing a diverse array of moving images, spanning from films and TV shows to YouTube videos and short clips. I find immense joy in life’s simple pleasures. Proud mother to Jay, an utterly adorable girl, and a devoted dog enthusiast striving to be the best companion to my Yorkie, Dallae.

**Upcoming publications & events (last updated on April 2026)**

📘[Book Chapter] Digital fans on the continuum: Idealized Korean popular culture and local practices in the transnational mediascape (The Routledge Handbook of Communication and Transnationalism, in press)
📘[Book Chapter] Reshaping Hallyu (Netflix and South Korean Media, Brill, in press)
📘[Book Chapter] Global trajectories of Hallyu research: A 20-year meta-analysis of multilingual studies (Global Perspectives on Hallyu, Palgrave MacMillan, in press)
📘[Book Chapter] Decolonizing beauty?: A postcolonial perspective on K-beauty (Global Perspectives on Hallyu, Palgrave MacMillan, in press)
👥 Park, S. (June, 2026). Fate after disenchantment: Re-mythologization of romance in the Korean reality dating show Possessed Love. The 13th Korean Screen Culture Conference (Sofia, Bulagria)

Please do not hesitate to contact me if you would like to know more about the research I am currently working on or would like to work with me.