Hello and thanks for stopping by!
My name is Sojeong Park.
I am a Research Fellow at the Center for Hallyu Studies, Seoul National University, South Korea, working on a project titled “Ethno-mediascapes and Ethnic Sensitivity of South Korean Society.” I also work as a Lecturer at Seoul National University. I earned my Ph.D. in Communication from Seoul National University. The book titled “Mibaek: The Cultural Politics of Skin Color,” which is based on my dissertation, was released in 2022. It was selected as one of the 2022 Distinguished Scholarly Books by the National Academy of Sciences of the Republic of Korea and is nominated for the 2023 ICAS Book Prize.
I am a cultural studies scholar whose interests span diverse aspects of popular culture and digital culture, with a focus on the way identity and intimacy are constructed and mediated by media. Recently I am interested in exploring the ethno-mediascape of South Korea and East Asia.
I have a deep passion for enjoying and discussing a diverse array of moving images, spanning from films and TV shows to YouTube videos and short clips. I find immense joy in life’s simple pleasures. Proud mother to Jay, an utterly adorable baby girl, and a devoted dog enthusiast striving to be the best companion to my Yorkie, Dallae.
**Currently working on (last updated on April 8, 2024)**
๐ฅ [Research project] Ethno-mediascapes and Ethnic Sensitivity of South Korean Society (National Research Foundation) (2022-2027)
๐ฅ [Research project] Foundation Research for SNUAC Hallyu Research Center (supported by Seoul National University) (2022-2023)
๐ฅ [Research project] Parenting Experience and Subjects Reconstructed through Vlogs (supported by NS Homeshopping & Korean Women’s Association for Communication Studies) (2024-2026)
๐[Book] K-Dramas in the Era of Global OTT (coauthor, Korean Publisher)
๐[Book] Studying Netflix Audience (coauthor, Korean Publisher)
๐[Book Chapter] Make romantic comedies, not war: How televised romance can help us imagine everyday peace in Korea and Israel/Palestine (Global Series: TV and the Political Imagination, Universitรฉ Paris 1 Panthรฉon-Sorbonne, coauthor)
๐[Book Chapter] Reshaping Hallyu (Netflix and South Korean Media, Brill, coauthor)
๐ [Article] Identity experiment in the metaverse: Making sense of Zepeto users’ avatar use (coauthor, R&R, SSCI)
๐ [Article] Global icon or national star?: Analyzing the contested star image of Blackpink’s Lisa in a transnational context (first author, R&R, SSCI)
๐ [Article] Seeking for Critical Ethnomedia Studies in South Korea (sole author, under review)
๐ [Article] Itโs not just a โconceptโ: Racial/ethnic insensitivity of K-pop music videos. (sole author, under review, SSCI)
๐ [Article] Mapping the Hallyu Studies: A discourse analysis of multilingual Hallyu research (first author, working paper)
๐ [Article] Playing with Blackness: A case study of a Congolese YouTuber in South Korea (sole author, working paper)
Please do not hesitate to contact me if you would like to know more about the research I am currently working on or would like to work with me.
**Upcoming talk/event (last updated on April 8, 2024)**
Park, S., & Hong, S-K. (May 23, 2024). Mapping the Hallyu Studies: A discourse analysis of multilingual Hallyu research. Center for Hallyu Studies International Conference – Global Perspectives on Hallyu.
๋ฐ์์ (April 19, 2024). ๋์งํธ ๋ทฐํฐ์ ์ข
์กฑ์ ํจ์. ํ๊ตญ๋ฐฉ์กํํ ๋ด์ฒ ์ ๊ธฐํ์ ๋ํ.
SOJEONG PARK 