I am a cultural studies scholar whose interests span diverse aspects of popular culture and digital culture, with a focus on the way identity and intimacy are constructed and mediated by media. Recently I am interested in exploring the ethno-mediascape of South Korea and East Asia.

I have a deep passion for enjoying and discussing a diverse array of moving images, spanning from films and TV shows to YouTube videos and short clips. I find immense joy in life’s simple pleasures. Proud mother to Jay, an utterly adorable baby girl, and a devoted dog enthusiast striving to be the best companion to my Yorkie, Dallae.

**Currently working on (last updated on Oct 2025)**

👥 [Research project] Educating for stardom: Navigating education fever and neoliberalism in K-pop industry (supported by Hanyang University) (2024-2025)
👥 [Research project] Foundation Research for SNUAC Hallyu Research Center (supported by Seoul National University) (2022-2025)
📘[Book Chapter] Digital fans on the continuum: Idealized Korean popular culture and local practices in the transnational mediascape (The Routledge Handbook of Communication and Transnationalism, in press)
📘[Book Chapter] Reshaping Hallyu (Netflix and South Korean Media, Brill)
📘[Book Chapter] Global trajectories of Hallyu research: A 20-year meta-analysis of multilingual studies (Global Perspectives on Hallyu, Palgrave MacMillan)
📘[Book Chapter] Decolonizing beauty?: A postcolonial perspective on K-beauty (Global Perspectives on Hallyu, Palgrave MacMillan)

Please do not hesitate to contact me if you would like to know more about the research I am currently working on or would like to work with me.

**Upcoming talk/event (last updated on Oct 2025)**